Contemporary Fashion Design : Today and tomorrow

Those who says that fashion is one of the most important puerile way to present oneself perhaps lives outside the contemporary world. As fashion is not only is the fad to show once bode but at the same time feel at ease in the society. For many it may be the matter of prestige, so what’s wrong in it? After all every body loves to be cynosure of all eyes in a gathering and if that person is the celebrity in general and woman in particular then nobody complains.

Fashion Design is covetous to today’s youth as it is related to glamour, money and fame. Therefore in the contemporary fashion design the design presently in vogue is being taught as the subject to the budding designers who want to earn their diurnal wages through it. Earlier, people were not showing any inclination to join the courses pertaining to fashion design, but now a huge wave of fashion has swept every body there is mad rush of people running after it.

But why the design and especially the fashion which was despicable a decade ago have shot to this lime light and has become the craze of generation next. Well there have been other sources also which has acted as the catalyst in the growth of the fashion in the present time. The opening of the media and entry of the private channels in not just in the eastern part of the world but there has been the exchange of information from one part of globe to the other part has bolstered the influence of sexy design and outfit.

The growth of the entertainment industry has been tremendous and this has opened the gate for the courses of fashion design. Countries where fashion was seen as the attack on the culture and history, it has rather helped to enriched the culture of the nation by bringing in the new technology and at the same time showcased the local design in large number on channel as the staple diet of the people.

So, design which was scorned for maligning the culture suddenly found the new breadth and help preserving the local art and culture. This has helped the fashion design to grow in large scale across the countries of the globe. If we take the example of the India, we would find, since Indian culture has been considered free from the influence of the foreign design, the entry of the satellite TV in the country has created a lot of hue and cry by the local fundamentalist group as the invasion on the Indian culture. The MTV, V Channel were demonized as label as the serving the porn to the youth of the country by showing most of the western program.

But now the most of the program of these channels have become Indianized and showing more of the design having the local fervor. With the advent of this, the fashion design has come up as a big industry in the country and people are showing more variety coming not only from the urban centre but also from the very interior part of the country. Now the fashion design has emerged as the experienced industry in the country which is trying to experiment and making something very innovative to the world at large.

Author: Nisha Sharma is a staff writer at She writes for various subject on women issues i.e fashion, love, datig and relationship. You can reach her at


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